Respect: Respecting and supporting sound wildlife management practices that govern wild fur harvesting in Alberta.
Family and Community: Preserving traditional, social, cultural, family and personal values with regard to the use of the land and the natural environment, while contributing to society and demonstrating the organization?s social responsibility.
Integrity: Manifesting the highest standards of honesty, fairness, respect and professional ethics without compromising truth.
Accountability: Acknowledging and assuming responsibility for actions, products, decisions and policies.
Education: Providing quality education for both the public and the trapping community that enhances their knowledge and understanding about trapping as a valid tool for harvesting and managing furbearers.